Industry Type: Advertising / PR / MR / Event Management
Experience: 4 – 8 years
Job Description:
Contributing to, and developing marketing plans and strategies.
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers & partner organizations.
Sourcing advertising opportunities and placing advertisement in the press - local, regional, national TV radio, outdoor, online, specialist publications or any other source as per the campaign.
Digital Marketing - SEO, web ads/ PPC, Social Media, Email marketing, Mobile promotions, online visibility and websites.
Creative inputs for developing and production of marketing collateral and brand building/PR ideas (includes flyers, brochures, newsletters, photo/ video shoots, online campaigns, etc.)
Writing and proofreading copy.
Liaising with designers.
Arranging for the effective use and distribution of marketing materials.
Sourcing and securing retail partnerships.
Maintaining and updating customer databases from retail partners.
Organizing and attending events such as conferences, mother care forums and prenatal group & counselling.
Conducting market research such as customer questionnaires and focus groups.
Communicating with target audiences and managing customer relationships.